[ POP-UP ] MSG by Austin Hu at Egg

Austin Hu (Heritage by Madison) is kicking off a pop-up, "MSG" aka Madison Soul Goodness at Egg every Friday and Saturday from 7:30pm this March, starting today.

He’ll be dishing out soulful small plates inspired by his love of izakaya culture, street food and drunken late night romps through New York City.

“It’s all about straight up no fuss, no holds barred good eats with nothing sacred, microgreens and tweezers very firmly nowhere in sight!  It's smashing together flavors and techniques, all to a soundtrack of classic hip-hop from around the world. Think 'fried cheeseburger gyoza' and you’ll be on the right path.”

— Austin Hu

He’s been toying with the idea of an izakaya for a while now. If all goes well, it might turn into something more permanent. For now, check out the pop-up.

The Food

MSG aka Madison Soul Goodness

Pricing is ¥30-60 for small bites and sharable plates are ¥88–188. Group menus are also available, call/text to find out more.

Hot Mentaiko Dip (¥58)

Wonton chips and a thick mentaiko-parmesan dip.

Salmon Inari Zushi (¥30/piece)

Fried tofu pocket filled with rice, salmon hash—salmon that’s cooked on the griddle until its crisped real nice—and topped with salmon roe. (add ¥20 for sea urchin.)

Charred Beef Bites (¥30/piece)

M9 Wagyu and shallots on mushroom rice with a liberal spritz of bright yuzu kosho. *Favorite*

Butter Soy Scallops (¥88/two pieces)

Larger than they look "two-bite" scallops in butter and soy.

Octopus Potato Salad (¥38)

Chunky pieces of octopus in thick potato salad with cucumber, romesco, and Kewpie mayo.

Charred Engawa (¥58)

Crispy rice, shallots, chilli, mint, cilantro and charred halibut wings. Lovely texture, petit portion.

Cheeseburger Gyoza (¥58)

Take a gyoza and fill it with what you would a cheese burger and you’ll get this. A row of four beef-filled pan-fried gyoza crowned with charred cheddar.

Lobster Chorizo Dan Dan Mian (¥188)

Half a lobster with crumbled chorizo and a hearty serving of noodles slick with peanut sauce and a dusting of peppercorn powder. It’s intensely mala and filling—if you were to eat nothing else but this, you’d be almost too full. Best to share!

Juicy Lucy Hamburger Steak (¥98)

YESSSSS. This is a massive, food coma-inducing plate of brown butter fried rice with rivers of demi glace, a fried egg, and an intimidating cheese-filled hamburger steak. Game plan required in order to tackle this beast.

Salted Almond Pudding (¥62) & Chocolate Hazelnut Pudding (¥72)

Dense, rich, and savory.  

Also on the menu: Chicken Paitan Ramen (¥88). Haven’t tried it yet, but it is one I’m eyeing.

The Drinks

Wines, batched cocktails, low-ABV

Highballs ¥50, Cocktails ¥68, beer ¥48, wines/bubbles by the glass from ¥68, wines by the bottle from ¥320, and non-alcoholic drinks available. Easy-going stuff.

Pop-Up

How To Book / FAQ

So this is a pop-up, and Egg is quite small. First come, first served. Booking is recommended, see details below.

Also, items might run out, some dishes (and drinks) might be tweaked along the way, and some new ones might crop up.

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MSG by Austin Hu

Where: Egg

When: Fri & Sat 7:30pm-midnight (all March long)
Address: 12 Xiangyang Bei Lu, near Julu Lu 襄阳北路12号, 近巨鹿路


Call/Text to Book: 15921544078
Book via WeChat: Sebastien_Dallee

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